Second Life

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport.

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Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into an ice cream sensation. Today, the brand generates over $125 million in annual revenue and is known for its unique, delicious flavor combinations. By 2019, however, she was burnt out. She stepped away from the company, allowing herself time to rest and reflect. During this period, she embarked on a health journey, which led her to the world of fiber. Britton soon learned that a majority of Americans do not get enough fiber, so she set about experimenting with innovative ingredients and nutrients. The result is Floura—a new line of fiber bars featuring 12 different fiber sources from whole plants that come in flavors like Blueberry Matcha and Brambleberry Lavender. Floura launched in January through direct-to-consumer sales and Pop Up Grocer in January, selling out its initial run in just two days.

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest looks and the top-of-their-game stylists making it all happen behind the scenes. Plus, they discuss the trends they're loving on the carpets and which ones they're willing to leave behind.

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To see highlights from this conversation alongside some of the incredible red carpet looks discussed in the episode, tune in on our YouTube channel here!

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a nonstop filming and production cycle. During this busy period of life, she still found time to pursue outside projects, publishing a book of poetry in 2020 and founding a production company. When Riverdale ended in 2023, it allowed her a moment to pause and consider what she wanted to work on going forward. Since then, she’s been developing projects with her production company that ignore the mainstream in favor of tackling topics like mental health. She’s taken on a few acting projects, like the TV series Hal & Harper, which premiered at the Sundance Film Festival last month. She also spent two years developing her skincare line, Personal Day, which launched this past fall and has been receiving great reviews for its nonirritating formulas and effective solutions for acne-prone skin.

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Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director Lauren Eggertsen details her experience finding her own wedding dress at LOHO!

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Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New York City, and to make ends meet, she also started a floral design business, delivering flowers across the city by cab. After a few years, she felt like the city—and the advertising industry—wasn’t for her. When her boyfriend (and eventual husband)  relocated to San Diego for work, she took the opportunity to join him and resolved that, when she did, she’d also pivot to an industry she was truly passionate about: food. Over the next few years, she worked in catering, restaurants, test kitchens, and more, before finding her niche as a freelance recipe developer. She then began to grow an audience on social media, which culminated in the launch of her Substack What to Cook When You Don’t Feel Like Cooking in 2020. Readers loved her quick, delicious, unfussy recipes, and her community grew quickly. Today, she has over 409,000 subscribers and is the #1 Food & Drink Substack. Last year, she expanded her culinary universe even further by publishing the What to Cook When You Don’t Feel Like Cooking cookbook.

Jeremiah Brent is an interior designer and the founder of Jeremiah Brent Design. Jeremiah got his start in fashion before realizing that creating meaningful, cherished spaces was where his passion lay. After years of building his successful interior design business, he joined the hit Netflix show Queer Eye last year as the interiors expert. His first season on the show, which premiered last December, introduced the world to his stunning designs, his kindness towards the show’s heroes, and his lightning-fast wit. This week, he joins Shopping Director Bobby Schuessler to talk about how he got his start in the interior design world, his time on Queer Eye, and his best tips for creating beautiful, purposeful spaces within your home on any budget.

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Chanel Iman Godchaux is a model and founder of the home, baby, and lifestyle brand Chasa. In 2006, at age 15, Chanel won third place in the Ford Models Supermodel of the World contest and signed with Ford shortly after. Over the next few years, she rocketed to stardom, appearing on the covers of almost every major fashion publication, including Vogue, Teen Vogue, and Vogue Korea. In 2010, she became a Victoria’s Secret angel, and Vogue France named her one of the top 30 models of the decade. In the years since, she’s expanded her horizons, pursuing new career avenues. She’s dipped her toe into acting, fashion, and retail, culminating last year in the launch of Chasa. The project is close to her heart; the collection features luxurious blankets, candles, and robes—all inspired by the items that helped her find a sense of home throughout her modeling career. Godchaux just recently released a new collection that includes children’s robes, luxe candles, and spa bundles for the ultimate self-care day.

New York Fashion Week F/W 25 just wrapped up, and our Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are here to break everything down. They’re covering their favorite shows, the buzziest moments, and the trends they’re noticing—from tassels and neutral tights to skirt sets and plush shearling coats. Plus, they hear from some of our other editors via voice notes as they report live from the streets of New York.

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Marissa Vosper is the co-founder of the cult-favorite intimates brand Negative Underwear. She studied political science and Spanish in college and started off her career in brand consulting. Vosper worked at two prestigious global branding agencies, learning the ins and outs of building a successful brand identity. But after eight years in the industry, she knew it wasn’t where she wanted to stay. She and her college friend—and eventual co-founder—Lauren Schwab began to think: What if they could pursue careers in fashion, an industry they had always loved but never felt was accessible or possible for them? They began taking classes at the Fashion Institute of Technology (FIT) and soon realized that the lingerie industry was ripe for disruption. After four years of research and development, they launched Negative Underwear in 2014—a line of high-quality, minimalist intimates without all the bells and whistles that were popular at the time. The brand was an instant hit; their first run sold out in two weeks. Over the last 10 years, Marissa has grown the brand without any outside investment, expanding into new categories like sleepwear and loungewear.