Second Life

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot.

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? Erin's here to guide us through the expert-approved practices, products, and treatments that our future selves will thank us for using.

At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she took on roles at beauty companies such as Sephora, Estée Lauder, and Guerlain. Along the way, she developed her own aesthetic and technique, which she began to share on her popular YouTube channel. In 2021, she made the pivot to build her own company and launched Violette_FR, a beauty brand that encourages people to embrace their natural beauty while also being creative and having fun.

This week, Barbie's lead hair and makeup artist, Ivana Primorac, is taking us through her process for developing the many looks in Greta Gerwig's film. She's speaking about everything from landing on the perfect shades of blonde for Margot Robbie and Ryan Gosling to how she was able to draw on Mattel's archive for inspiration. Plus, she shares what went into the creation of Weird Barbie.

As co-founder and president of the FDA-approved emergency-contraception brand Julie, Amanda E/J Morrison is working to improve the women’s health landscape. The company’s friendly and relatable social media–forward approach brings scientifically backed education and products to the next generation. Prior to founding Julie, Morrison spent five years as COO and co-founder of Mented Cosmetics, an inclusive makeup brand that puts women of color at the forefront of the beauty industry, and before making her foray into entrepreneurship, she worked at Goldman Sachs and Time Inc and attended Harvard Business School. Morrison has pivoted her career time and again, but the one thing that's remained constant is her desire to solve problems and enact change.

Daphne Guinness is many things—a fashion icon, a model, a muse, an heiress, a designer—but today, she’s here to discuss a lifelong passion that she began to seriously pursue a decade ago after an already remarkable career: music. Over the past 10 years, Guinness has written and recorded four albums, the latest of which will be released this November. She’s walking us through how she stumbled into writing music almost accidentally, why she’s always chosen to create art independently, and how the joy of learning new things has shaped her life. 

Camille Charrière is widely known as one of the original fashion influencers. Today, in addition to sharing her life and style with her 1.4 million Instagram followers, she’s a contributing editor for Elle UK and has written for publications such as Harper’s Bazaar and British Vogue. But before Charrière was a leader in fashion media, her early career looked quite different. After graduating from one of the top bilingual law programs in Paris, Charrière took a job at a hedge fund in London but quickly realized she was craving a more creative outlet. While on holiday, Charrière became inspired while scrolling through an early fashion blog, and within the hour, her own blog was up and running. With her digital presence, she was able to land jobs at fashion retailers such as Net-a-Porter and Matches. Eventually, she left these jobs to pursue her career as a blogger and influencer full-time.

This week, Associate Director of Special Projects Kristen Nichols and editor Eliza Huber are walking us through the ultimate wedding mood board: Who What Wear Weddings. They've spoken to experts across the wedding, travel, food, and fashion spaces to find out how brides, bridesmaids, and wedding guests alike are putting unique spins on wedding style. No matter your taste—city hall elopement or destination wedding—there's something here for you.

There’s no question that Morgan DeBaun is an absolute force in the business world. Frustrated by the lack of media geared toward Black millennials, DeBaun, who was just 24 years old at the time, left her job at Intuit and set out to build a media company where she would be part of the target demographic. Alongside her co-founders, DeBaun has grown Blavity into a full-on media and tech empire, and today, her portfolio of brands reaches 250 million readers each month. In building Blavity, DeBaun raised $12 million from top venture capital firms, making her a part of the only 2% of women who receive venture funding in Silicon Valley. DeBaun also runs AfroTech, a networking conference and talent-acquisition solution that hosted 25k attendees last year. When DeBaun isn’t working on her own business, she’s consulting for massive global companies such as Pepsi and American Airlines.

Candice Swanepoel has worked in the fashion world for 20 years, but she recently made the leap from supermodel to business owner with the launch of her sustainable swim brand, Tropic of C. She’s here to give us the details about her brand launch, how modeling taught her about creative direction, and the swim staples everyone should have in their closet.