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The podcast dives into using data analytics and AI in the home service industry, featuring Phil Risher, who shares actionable insights for improving visibility, conversion rates, and retargeting strategies. Listeners discover the importance of personalized customer engagement and learn how to optimize their business processes to drive growth. 
• Importance of KPIs for business insights 
• Three pillars of growing a home service business: visibility, conversion, and retargeting 
• Urgency of timely customer follow-ups and personalized communication 
• Strategies for collecting and leveraging customer reviews 
• Utilizing automation and AI for lead management 
• Training technicians to spot and convert sales opportunities 
• Cultivating a culture of success within business teams

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.