Today, we dive into the numbers that make your business run. We will dive into the new buzzword every operator is talking about, Business Intelligence (BI), why attribution is so important, data privacy, and how to setup an infrastructure to measure the right data.

What we cover:

Defining BI

A Self-Storage industry in transition

What should I measure?

So many data silos

Attribution

Where did they go?

Your contact center

Other things to measure

Data Privacy & Data Bias

Making a data tool decision

Other resources

As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.

Your digital Storefront.

The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.

Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.

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Start thinking about your audience

Components of a website

Click Funnels

A look at the digital customer journey

The non obvious

A/B Optimization

Mobile Design

No one-size fits all solution

Technology Stack

Questions to Ask

Other Resources

https://readwrite.com/website-that-converts/

https://startupnation.com/start-your-business/build-website-converts-day-one/

https://www.tryswivl.com/blueprint

Welcome to the first episode of The Self Storage Lab. Today we dive into who we are, what this podcast is about, and why we're doing this. 

For more information about what we do at swivl, check out our website: tryswivl.com

Also, be sure to check out the Operator's Blueprint: tryswivl.com/blueprint

Join us for our brand new show, The Self Storage Lab–a new podcast deconstructing how operators are adapting to today’s technology-driven landscape and how it might impact your business.

In the age of hyper-informed, store-anywhere customers, your business needs to be always on, data-driven, and customer-centered.

Wether you’re a thousand location operator or looking to get into self storage with your first property, nerd out with us as we help you decide what’s best for your business.