Who says you can’t do luxury outside big markets like New York City, Los Angeles, and DC?

Well, this week’s podcast guests prove you can. You might not find as many weddings with massive budgets, but luxury pros can create a successful business in mid-sized cities and even destination markets.

Jennifer Thye and Sarrah Gaboury, owners of Imoni Events in Phoenix, Arizona, join me on today’s episode of Own Your Business.

They’ve carved out a very successful business over the past decade for themselves - and more importantly, elevated the level of luxury throughout the city in the process.

Tune in to learn how you, too, can:

- Attract the right clients and avoid those who aren’t a good fit

- Find vendors locally and nationally to collaborate on the event

- Put yourself in a position to make the leap from premium to luxury