What makes people buy — logic or emotion?

In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision.

From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks.

You'll learn how to speak to your customer's instinctive brain, create offers that trigger real action, and sell in a way that feels good — for you and your customers.

This episode will change the way you think about marketing forever.

— Sal 🎧