Seller Performance Solutions

Seller Performance Solutions

By Chris McCabeBusinessEntrepreneurship
Download on the App Store

Seller Performance Solutions episodes

  • Year in Review and 2025 Predictions

    In this episode of Seller Performance Solutions, Chris McCabe and Leah McHugh dive into the latest compliance trends affecting Amazon sellers. They explore GS1 barcode issues, misaligned brand names, and the growing challenges with Amazon’s automation-driven review processes. The discussion highlights common pitfalls, such as reliance on inaccurate Amazon advice, the risks of faulty compliance documentation, and ineffective appeals. Leah shares insights on navigating stricter enforcement, particularly around product compliance and regulatory changes.

    20 min
  • What You Need To Know About Rufus and PPC with Vincenzo Toscano

    AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional.

    In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenzo shares insider tips to help sellers navigate this new landscape.

    They also dive into strategies for cutting rising ad costs, including creative approaches with TikTok and DSP, and discuss why 2025 could bring fresh opportunities for those who master AI-driven SEO and PPC. Whether you're scaling a brand or just staying afloat, this episode delivers actionable insights to future-proof your business.

    17 min
  • Solving Amazon Ad Challenges with Adam Mellott

    Q4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn’t be higher.

    In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to managing last-minute pricing adjustments, Adam shares his expert insights on keeping campaigns running strong during Black Friday, Cyber Monday, and beyond.

    20 min
  • Leveling Up Your Amazon Brand on TikTok Shop with Michelle Barnum Smith

    As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce.

    In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how TikTok's unique, authenticity-focused platform can open new doors for your Amazon brand, sharing strategies for using TikTok Shop to connect with engaged audiences, drive brand awareness, and direct more traffic to Amazon listings.

    22 min
  • Creating High-Impact Amazon Content for Q4 with Rafael Veloz

    Amazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning ahead, optimizing hero images, and leveraging A+ content to capture attention and increase conversions.

    20 min
  • A+ Content Strategies for a Successful Q4 with Daniela Bolzmann

    With Q4 upon us, Amazon sellers are entering a high-stakes season where smart content strategies and timely listing adjustments are essential for standing out. In this episode, Chris McCabe speaks with Daniela Bolzmann from ‪Mindful Goods‬ to discuss how brands can maximize their Amazon listings during peak season with insights on optimizing A+ content and tips for making incremental improvements to drive revenue.

    19 min
  • Managing Your Account Health in the Holiday Rush

    As Amazon sellers prepare for the peak Q4 season, understanding how to maintain account health is more important than ever. In this episode, Chris and Leah explore the complexities of Amazon’s account health dashboard, addressing the confusion around resolving individual ASIN violations and what sellers can do to avoid account-wide suspensions.

    17 min
  • Is Your Documentation Putting You at Risk?

    Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.

    In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.

    15 min
  • Is Your Documentation Putting You at Risk?

    Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious.

    In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify compliance documents with labs directly and why trusting unverified paperwork is a risky move.

    15 min
  • Global Amazon Compliance: Insights from Seller Kingdom

    When selling in international markets, sellers face significant compliance challenges that vary widely from one region to another. Each marketplace has its unique regulations, which can impact everything from product listings to shipping methods.

    In this episode, Chris McCabe and Leah McHugh discuss the crucial role of compliance documentation and the importance of understanding regional regulations to maintain a competitive advantage on Amazon.

    13 min

About Seller Performance Solutions

From the publisher's feed

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.

More shows like Seller Performance Solutions

The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

The Ecomcrew Ecommerce Podcast

299 Listeners

AM/PM Podcast by Helium 10

AM/PM Podcast

210 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,125 Listeners

ChinaTalk by Jordan Schneider

ChinaTalk

288 Listeners

Business Wars by Audible

Business Wars

12,834 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

529 Listeners

My Amazon Guy by Steven Pope

My Amazon Guy

37 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

95 Listeners