Seller Performance Solutions

Most Amazon sellers don’t permanently lose their listings because of bad luck—they lose them because they mishandle the recovery. In this episode, Chris McCabe breaks down how sellers unintentionally bury their chances of reinstatement under a mountain of misfires and why a disorganized approach often leads to silence from Amazon.

Amazon sellers are facing a new reality in 2025—one where outdated tactics don’t just fail; they make things worse. In this episode, Chris McCabe uncovers the biggest mistakes sellers are making when trying to reinstate their listings and accounts, and why Amazon’s dispute-first approach means old strategies won’t cut it anymore.

As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.

Amazon’s compliance policies are stricter than ever, and sellers need to stay ahead of enforcement trends to avoid costly suspensions. With Prosper Show 2025 around the corner, Leah McHugh will be taking the stage at the Amazon Compliance Lightning Round to help sellers navigate these challenges and protect their accounts.

In this episode, Chris McCabe and Leah McHugh discuss the biggest compliance pitfalls that lead to account suspensions, restricted product issues, and appeal dead ends.

How do Amazon sellers adapt to the relentless changes in policies and fees? In this episode, Chris McCabe speaks with Bradley Sutton from Helium 10, exploring effective strategies to handle Amazon's unpredictable environment. They discuss utilizing comprehensive data analytics and equipping sellers with the necessary tools to succeed amid frequent shifts.

AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations.

In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.

In this episode, Chris McCabe and Leah McHugh dive deep into the tangled web of Amazon's seller support system. They discuss the alarming regularity with which Amazon representatives acknowledge issues without having the means or access to resolve them. They highlight the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications.

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully.

In this episode, Chris McCabe & Leah McHugh discuss the critical importance of understanding Amazon’s internal processes to prevent common missteps in seller communications. They delve into strategies for effective escalation, the dangers of falsifying compliance documentation, and why early intervention in compliance matters is crucial.

Navigating Amazon's New Reimbursement Policy Changes

In this episode, Chris McCabe (ecommerceChris) and Yoni Mazor (GETIDA) delve into the significant changes to Amazon's reimbursement policy set to take effect on March 10th. The shift from reimbursement based on retail price to manufacturing cost for lost or damaged inventory has huge financial impacts for sellers. Sellers need strategies to mitigate substantial revenue losses and increased financial pressures. These changes also mean that sensitive product cost information must be shared with Amazon.

00:00 Introduction

00:29 Reimbursement Policy Changes Overview

01:44 Detailed Explanation of Policy Changes

03:17 Mathematical Impact on Sellers

04:22 Strategic Adjustments for Sellers

08:12 Amazon's Broader Cost Restructuring

12:45 Final Thoughts and Recommendations

Amazon sellers, are you prepared for the challenges of 2025? In this episode of Seller Performance Solutions, Chris McCabe of ecommerceChris talks with Eva Hart from Jungle Scout about the key financial hurdles facing sellers today. Discover how inflation, rising costs, and increased competition impact your bottom line—and learn actionable strategies to navigate these challenges. Gear up for Q1 or plan for long-term success.