Seller Performance Solutions

By Chris McCabeBusiness Entrepreneurship

Seller Performance Solutions episodes

July 21, 2022 Is it "Black Hat" or is it Fraud?
Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss the ramifications of these black hat tactics not just within Amazon, but with the law.
16 min
July 14, 2022 Off-Amazon Strategy for Driving Amazon Sales
Sometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about how to diversify your brand and the importance of focusing on an omnichannel approach.
11 min
July 07, 2022 Don't Give Amazon More Money than you Need to
Are you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is being overcharged, what to do if you are overpaying Amazon fees and how to get that money back.
13 min
June 23, 2022 What does Executive Seller Relations do?
Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the inefficiency of Executive Seller Relations and the reasons why it seems even harder to communicate with them lately.
14 min
June 16, 2022 Amazon Escalations: The Do's & Don'ts
Spamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal unresolved. In this episode Chris and Leah discuss the correct way to escalate to higher-ups at Amazon so you get reinstated as quickly as possible.
12 min
June 09, 2022 Protecting Your Account with the Correct Documentation
Amazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this episode Chris and Leah go over the correct documentation and invoice information needed to confirm to Amazon that your products are legitimately sourced from verifiable suppliers.
16 min
May 26, 2022 Supplement Compliance on Amazon
Do you know what's in your supplements? In this episode we spoke with Keith Gregory about the illusive world of supplements on Amazon, the uncertainty of product authenticity for consumers and why this lack in product transparency is contradictory to Amazon's proclaimed "best buyer" experience.
17 min
May 19, 2022 Efficiently Managing Advertising on Amazon
Selling on Amazon is becoming more and more of a pay-to-play endeavor. In this episode we talk with Priyanka from Seller App about how to get the most out of your pay-per-click ads & the rising benefit of automation in the advertising sphere.
10 min
May 12, 2022 Growth Optimization Using Low Hanging Fruit Strategies
For brand optimization, go for the low hanging fruit first. In this episode we spoke with Ankita from SellerX about deciphering your pain points and dividing your growth opportunities into short, medium and long term strategies for scaling quickly and efficiently.
12 min
May 05, 2022 Taking an Agnostic Approach to Your Online Business
Diversifying your revenue streams is paramount for your Amazon business. In this episode we talk with Justin Coats, a speaker at the recent Seller Velocity Conference, about the necessity of social media platforms and sending outside traffic to your Amazon listing.
11 min

About Seller Performance Solutions

From the publisher's feed

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.