Seller Performance Solutions

By Chris McCabeBusiness Entrepreneurship

Seller Performance Solutions episodes

April 26, 2022 Scale Your Brand Series: Creating More Brand Visibility
With cost-per-clicks rising and the over-saturation of ads, it's getting expensive and difficult to become visible on Amazon. In part of the Scale Your Brand Series we spoke with Ritu Java, one of our Seller Velocity speakers, about utilizing DSP to add new customers to your customer base & creating visibility for your brand.
8 min
April 21, 2022 Scale Your Brand Series: Understanding Your Customer Journey
How do you build your brand off of Amazon? In part of our Scale Your Brand series we talked with Doug Hollinger about why direct to consumer marketing should be an integral part of your brand strategy and how to implement it correctly.
7 min
April 19, 2022 Scale Your Brand Series: Are You in a Red or Blue Ocean?
Is your brand swimming in a red or blue ocean? In part of the Scale your Brand series we talked with Krystel Abi Assi, one of our Seller Velocity speakers, about the perks of entering into the Middle Eastern marketplace and why differentiating your brand into less competitive waters might be the right move for you.
16 min
April 14, 2022 Scale Your Brand Series: Do You Know who Your Customers Are?
How do you transform your brand audience into a community? Connection. In part of the Scale Your Brand series we spoke with Janelle Page on the significance of discovering exactly who your audience is instead of just throwing darts into the darkness, and how to build a connection that will take your brand to the next level.
12 min
April 12, 2022 Scale Your Brand Series: Bringing External Traffic to Amazon
When it comes to growing your ecommerce business, Helium 10 are experts in the field. In part of our Scale Your Brand series we talk to Carrie Miller about expanding your business to different marketplaces & the importance of social media outreach.
8 min
April 07, 2022 Scale Your Brand Series: Are All Your Bases Covered?
When it comes to insurance-- do you have all your bases covered? In this part of the Scale Your Brand Series we talk with our Seller Velocity sponsor, Well Insurance, about the importance of protecting your brand from liability nightmares that could put your Amazon business at risk and other policies that guarantee your cargo is protected from manufacturing to the warehouse.
7 min
April 05, 2022 Scale Your Brand Series: Optimizing Sales and Gaining New Customers
Scaling Your Brand doesn't start with increasing your ad spend. You need to create a strong brand foundation, so you're not just throwing your money away on traffic that doesn't convert.
As part of our Scale Your Brand series, we interviewed one of our Seller Velocity sponsors OMG Commerce discussing the best ways to optimize your sales & gain new customers.
10 min
March 30, 2022 Scale Your Brand Series: Amazon Review Strategies
Our Seller Velocity Sponsor— EcomEngine, are experts when it comes to gaining Amazon reviews the right way. The importance of recent vs old reviews cannot be overstated-- recent reviews can make or break customer confidence in your product, being the deciding factor on whether or not they hit the buy button.
13 min
February 17, 2022 You Can't Just Change the Product Detail Page
We know it's tempting to update an ASIN to a new version of a product, especially when third party services promote it as a "hack." In this episode Chris & Leah discuss why this seemingly short term "boost" is detrimental to your long term account health.
17 min
February 10, 2022 There's a Right Way to Escalate to Executive Seller Relations
When it comes to escalating your appeal through the ranks of Amazon, persistence is key. In this episode Chris and Leah discuss the best ways to escalate to executive seller relations so you aren't waiting idly or spamming the queues in hopes of a resolution.
14 min

About Seller Performance Solutions

From the publisher's feed

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.