In today’s show, we are putting Brent Buckley in your passenger seat to discuss selling at twice your competitor’s price. Formerly known as the $7 million dollar man, Brent has set his sights on $12 million dollars out of his truck this year. With two decades in the HVAC basis, Brent has now branched into the ownership world, starting his own company, and increasing revenues of Fetch-A-Tech to $25 million dollars in just one year. Based out of Las Vegas, NV, Brent preaches culture and customer service; but it comes at a price. That price is often significantly higher than the competition. Brent has built a life on overcoming price objections and takes time to share how he handles these types of conversations and what you should be focusing on to do the same.