The Small Business Safari

Selling Beyond the Ick Factor | Dr. Cindy McGovern


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Every job is a sales job, and every interaction is a sales interaction. Learning to understand needs, help people, find solutions collaboratively, and remove the "ick factor" from the sales process transforms how we approach all our business relationships.

• Sales begins with selling yourself authentically and consistently
• Your body language constitutes 80% of communication, even in virtual settings
• The true bottlenecks often occur after the sale—in service, follow-up, and billing
• Many companies create "transactionships" instead of relationships with customers
• Customers need to feel seen, felt, and heard throughout their experience
• Getting employees involved in sales requires showing how it benefits them personally
• Effective retention begins at the first interaction, not after the transaction
• Ask for referrals, reviews, and repeat business instead of hoping they'll happen

Check out Dr. Cindy McGovern's books "Every Job is a Sales Job" and "Sell Yourself" at [email protected] or follow her at 1ST Lady of Sales on all platforms.
#ORANGELEAFACADEMY#SMALLBUSINESSSAFARI#BOURBON#SELLING

https://drcindy.com/orange-leaf-academy/



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