Today, we leave the shore behind and dive into the opulent world of luxury yachting—where the price tags are massive, but the egos behind them? Even bigger.

At the helm is Eric Roth, founder of International Yacht Collection. But Roth wasn’t just selling boats—he was selling billion-dollar dreams. He transformed the yacht from a luxury item into the ultimate status symbol for the world’s elite.

In this episode, we explore:

• How Eric Roth positioned himself as the gatekeeper to floating palaces
• Why ultra-wealthy buyers really invest in yachts (spoiler: it’s not the speed or the spa)
• The psychology of exclusivity, privacy, and power behind every purchase
• And how Roth turned every transaction into an invitation to an elite, unspoken club

If you’re in the business of selling luxury—or want to be—this episode is a masterclass in how to move from product to prestige, and from sales to status.

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