Episode Summary:

Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They're both published authors and run multiple sites (independently and together) — with over 20 years of experience running six-figure businesses — and we dive into a FEW of them on the podcast. It's like a multi-case study experience, and you don't want to miss how these two creators monetize, communicate and leverage email marketing differently for their different audiences.

Plus, they are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even the most disorganized person) can easily use, so listen in to get some tips on organizing your email content to make better decisions — and more quickly pass tasks to your VA — to save you time.

In this episode, you'll learn about:

• How Christina uses tripwires for her new audience opt-ins, including pricing, the tools she uses, and how she packages her funnels from opt-in to upsell
• How Corinne uses Airtable to organize her email content into themes
• The differences in how their respective audiences engage with their email content (long form vs. short form? You'll have to listen to find out!)
• Why the way YOU want to receive content shouldn't dictate how you SEND emails to your audience
• Digital offerings for bloggers and the changes my guests have seen in purchasing behavior from their blog readers

Check out this episode's blog post

Connect with Christina & Corinne:

• The Smart Influencer website
• Email them at The Smart Influencer
• Christina's website
• Corinne's website

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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