You’ve heard me talk about four different types of buyers for your services.

(If not, go listen to episodes 4, 32 and 54 after this one.)

Selling to different kinds of buyers takes skill.

But also takes knowledge to get started and practice to get good.

I’m doing a deep dive on each buyer type:

Relaters

Analyzers

Bosses

Dreamers

I’ll share a few insights on

- How do you identify them from other buyer types?

- What do they want most from you?

- How can you tweak the buyer’s journey to make it easier for them to book your services - no matter what services you offer?

Today, we talk about Bosses.

These buyers experience the world by getting things done. In this episode I’ll show you how to help Bosses buy positive outcomes, not products or services.