Selling To Corporate

Selling To Corporate

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Selling To Corporate episodes

  • STC025 Why is it important to categorise your corporate leads?

    Have you ever wanted to generate fast revenue from corporate organisations? Perhaps you've been wanting to sell your services to corporate companies for a while but you're not able to make the leap because you're concerned that you'd need to generate immediate revenue (and you're not able to guarantee that will happen)? In today's episode, I'm changing the way that we think about corporate revenue generation and explaining how you can generate immediate revenue / create corporate cash injections and how it's possible for you to start taking action straightaway!

    We're focusing on the importance of categorising your corporate leads - and how it relates to immediate revenue generation so that you can create immediate revenue and get your final quarter revenue predictions created!

    This episode is for anyone who;

    • Has wondered how to find corporate decision makers and categorise them to generate immediate revenue
    • Wants to understand the difference between the leads/ prospects they have (and how to convert them into sales in the quickest and easiest way)
    • Want to hear the myth busting reasons that creating corporate cash injections is not only possible - but how people inside The C Suite ® are doing it regularly.
    • Is interested in understanding the simplest and easiest ways to generate quick revenue from corporate organisations.

    In today's episode, I'll be sharing;

    • Awesome podcast reviews from two Selling to Corporate podcast listeners (and if you're enjoying the podcast and haven't left your review yet? Please take five minutes to!) (0:42)
    • The common myths around creating corporate cash injections and whether or not they really exist (04:18)
    • How the recession will impact your revenue streams and why you need to be implementing a corporate cash injection strategy right now. (05:18)
    • The common myths and misconceptions about generating fast revenue from corporate organisations - and the common elements people prioritise before sales. (05:24)
    • How many sales processes you'll really have in play when you're selling your services to corporate companies - and why short term sales is not a lifetime strategy. (06:30)
    • What creating corporate sales really looks like; how sales are made and the exact formula and psychology for generating revenue. (08:02)
    • Why categorising your corporate leads is the one thing that will immediately move the sales needle in your business. (10:31)
    • The different lead/ prospect types involved in your corporate sales process - and how they matter! (11:42)
    • How being the specialist is going to help you categorise and create revenue! (14:49)
    • The most overlooked (but important!) reason that corporates will keep buying from you after an entry point offer (18:27)
    • How many strategic points of contact you need to assess the offer that is going to help you sell more services (20:58)

    And if you're interested in learning how to create your own corporate cash injection and navigate the corporate landscape throughout 2020 and beyond, make sure you join The C Suite ® now. We're celebrating clients who've had £43K sales weeks, made their first sale, booked a lot of BD calls in one month and more this week. Get strategic support, guidance and templates to make this your BEST quarter yet!

    Key Resources:

    Join The C Suite ® now! We have just two spaces left to join in September. Make this your very best quarter of the year by clicking here to join: https://bit.ly/join-the-c-suite to grab your spot

    Talk to me about The C Suite ®: If you want to ask questions about The C Suite ® and whether or not it's the right investment for you? Grab a spot in my diary here to discuss and I'll give you my honest feedback on whether or not The C Suite ® is the best option for you: https://jessicalorimer.as.me/?appointmentType=12012999

    More Jess!

    Like & Follow on Facebook

    Follow Me on Instagram

    Follow Me on LinkedIn

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    24 min
  • STC024 How to get started: Immediately start selling to corporates

    Have you been considering selling your services to corporate organisations for a while - but have no idea how to get started?

    Perhaps you've been a regular listener and so understand the elements of business development… but you're not sure on the foundational steps of navigating the corporate / B2B sales landscape and you want to understand all of the steps it takes to make corporate sales before you dive in?

    In today's episode of the Selling to Corporate podcast, I'm answering the question that I get emailed most often; how do I get started selling my services to corporate companies?

    This episode is for anyone who is;

    • Thinking about selling their services to corporate organisations but isn't sure where to start and wants to know the foundational structures that have to be in place in order to successfully sell to corporates.
    • Currently selling to corporates and not seeing the results that they want right now; those who are open to troubleshooting their processes so that they can sell more easily and successfully to companies.

    In today's episode, I'll be sharing;

    • The exact process that I've designed and used with thousands of clients to generate B2B sales over the last 13 years. (05:03)
    • The foundational structures and processes that you'll want to have in place so that B2B sales becomes easy and natural for you. (09:54)
    • How you can build your corporate sales roadmap (and why you need one to make sure that you get the best results in the quickest and most efficient way possible!) (11:02)
    • Whether messaging really matters - and the pieces that you need to have figured out before you start your business development. (13:02)
    • The reasons that your foundational process is key to your success (and why you'll screw up all your hard work if you don't put something in place!) (18:56)
    • Defining your specialism; why you need to do it, how it's powerful and why it'll help you sign more clients. (20:30)
    • The real sales process involved with B2B sales (and how it's about simplicity and consistency vs fancy funnels and crazy marketing!) (24:05)
    • How to know which stage of the process is going to be most effective for you; troubleshooting your existing offerings and making sure that you have the right tools in place to sell effectively and immediately. (34:23)
    • The number one thing that you must do if you want to see fast results when selling your services to corporate clients. (38:36)

    A slightly longer episode - but a great one for those people who're looking to really create the most efficient, effective sales process and sell their services to organisations with ease.

    Key Resources:

    Converting Corporates Bundle: The Converting Corporates Bundle is available at the current price for just a few more days! Make sure that you grab it now in order to learn exactly how to set the correct foundations for your corporate sales plan!

    The C Suite ® is now OPEN – and our extended payment plan is available for the final time! If you're interested in joining, make sure that you click here to grab your spot.

    Talk to me about The C Suite ® : If you want to ask questions about The C Suite ® and whether or not it's the right investment for you? Grab a spot in my diary here to discuss and I'll give you my honest feedback on whether or not The C Suite is the best option for you:

    More Jess!

    Like & Follow on Facebook

    Follow Me on Instagram

    Follow Me on LinkedIn

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    43 min
  • STC023 Qualified? The Top 3 Things You Need to Be Qualified to Sell to Corporates

    Have you ever wondered if you're qualified (enough) to sell your services to corporate organisations?

    Perhaps you worry that big organisations won't buy from 'little old you' because you're not a limited company/ don't have thousands of credentials/ haven't worked with corporate companies before/ don't ever want to stop wearing your jeans or 'suit up' to work with large companies?

    Today's episode is for anyone who's wondered whether they are really 'good' or 'qualified' enough to sell their services into corporate organisations - and by the end of it, you'll have;

    The top three criteria that you need to assess yourself with - and how you can use the criteria to understand whether or not, you're able to sell your services to corporate organisations.

    The ability to self assess and define whether or not, now is the right time for you to sell your services into corporate organisations.

    And the confidence to move forward with selling your services into organisations consistently and competently.

    In this episode, I'm also discussing;

    • Experience - and whether or not, it's the same as expertise. (Spoiler: gained experience can be even more valuable!) How you can use it in order to generate a steady stream of corporate clients and whether or not, experience needs to have been gained in a corporate environment for them to take you and your services seriously. (10:24)
    • Whether qualifications are the be all and end all… and whether or not you need to overcompensate for NOT having them - or show them off when you do! (12:35)
    • How professional accreditations can help and hinder your corporate sales experience (and what you really need to do to make yourself stand out to stakeholders.)
    • Regulated industries and how they differ when it comes to qualifications. Whether or not, there's anything that you'll need to change/ reassess about your sales process if you're trying to sell to a regulated industry. (16:27)
    • The real ways that we demonstrate expertise; why showing is more powerful than telling (and how to do both successfully!) (19:08)
    • Competence and having the confidence to demonstrate it; the ways in which you can do it and ensure that a stakeholder feels comfortable with the sales process and reassured of your expertise. (25:43)

    Each of these areas is critical for giving you the self confidence and competence to assess your corporate qualifications (and how you can successfully navigate any questions around your areas of expertise!)

    Key Resources:

    The C Suite® is now OPEN – and our extended payment plan is available for the final time! If you're interested in joining, make sure that you click here to grab your spot!

    Talk to me about The C Suite®: If you want to ask questions about The C Suite® and whether or not it's the right investment for you? Grab a spot in my diary here to discuss and I'll give you my honest feedback on whether or not The C Suite® is the best option for you.

    More Jess!

    Like & Follow on Facebook

    Follow Me on Instagram

    Follow Me on LinkedIn

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    30 min
  • STC022 How to find the right decision maker in corporate organisations

    Trying to do good business development can be tough - and it's made more difficult when you're not sure who the right decision maker or key stakeholder actually is (or how to find them!)

    In fact, most people who are contemplating selling their services to corporate organisations (and haven't started) tell me that it's because they've no idea who they need to talk to in the first place… and no idea how to find them either!

    Let's face it; the corporate world has become more complex… and a wealth of brand new job titles have arrived in the last five years too. That can make it more challenging to find the correct stakeholder (and to understand what exactly they're responsible for within the company.)

    That's why in this episode of the Selling to Corporate podcast, I'm digging deep into 'find the stakeholder' and sharing;

    • Whether or not you really need to worry about talking to the 'wrong' person… and whether or not, you can convert the 'wrong' stakeholder into the correct conversation (10:35)
    • How you can avoid the assumption trap - and the things you might be telling yourself about decision makers that are stopping you making good business development decisions (and progress!) (12:00)
    • Whether or not, we really need the 'right' decision maker to help us navigate best practice business development inside an organisation (13:45) and why getting the wrong stakeholder means that we run the risk of ruining our relationship with an organisation.
    • Why opportunities are created by having the correct conversations - and how you can make sure that you always create opportunities with confidence. (14:05)
    • How 'business critical' decisions can help you find the best stakeholder to support your business development process (18:00)
    • When your 'sweet spot' comes into play; how it can help you identify the best stakeholder to talk to so that you never have to worry about 'getting it wrong' (20:40)
    • The key characteristics of core stakeholders/ budget holders (and why you'll never have to worry about job titles again!) (21:36)

    Each of these elements is critical for helping you identify decision makers on your own - and having the confidence to hold business development calls that convert!

    Key Resources:

    The C Suite ® is now OPEN - and our extended payment plan is available for the final time! If you're interested in joining, make sure that you click here: https://bit.ly/join-the-c-suite to grab your spot

    Converting Corporates Bundle: If you're looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You'll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle

    How to leave a review - http://bit.ly/howtoreviewmypodcast

    Book an exploratory chat with me! I'm offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you'd like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now: https://bit.ly/corporateexploratorysession

    Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

    More Jess!

    Like & Follow on Facebook: https://www.facebook.com/SellingToCorporate/

    Follow Me on Instagram: https://www.instagram.com/jess_lorimer/

    Follow Me on LinkedIn: http://linkedin.com/in/jesslorimer

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    31 min
  • STC021 How to measure the success of your business development strategy for corporates

    Do you put off doing business development because you're worried that you won't get the results you want? Perhaps it's become a task you dread - and you just feel like you're not good at business development and struggle to want to make time for it? Don't worry - you're not alone!

    In fact, most people actually HAVE the tools and skills to be successful when it comes to business development… but because they don't measure the success of their business development properly, they can start to feel like they don't know how to do it/ that their business development skills aren't effective - and they can end up avoiding it altogether. (Which we know isn't going to help us make more profit right?!)

    In this episode, I'm sharing the metrics that you *really* need to focus on when it comes to business development (and you'll be pleased to hear that it's not all tracking LinkedIn connection requests and endless spreadsheet-ing!) Instead, we're focusing on the key areas that you need to focus on and that are crucial to the success of your business development.

    We're going to be covering:

    • The FIVE core metrics that you need to focus on in order to see maximum results from your business development. We'll be looking at these key areas in detail so that you know exactly what you need to be tracking to get the fast results you want! (And I'll be sharing the things that you can avoid tracking forevermore too!)
    • The psychological reasons that we avoid tracking our numbers, why it's totally normal - and how you can motivate yourself to start… even if you think that your numbers are low/ small/ not worth measuring! If we can understand why we don't take action/ monitor our activities, it makes it much easier to understand our triggers and start moving past them.
    • How to use your metrics to create easy and simple analysis of what is actually working in your business - and where you can 'let go'. I'm sharing the top secrets used by real salespeople so that you can start measuring your metrics effectively AND enjoy using them to skyrocket your sales.

    Alongside all of this gold, I'll also be sharing;

    • The real definition of metrics and the clearest ways to use them so that you can create predictable, consistent and scalable sales results.
    • Why selling on social media has been distracting you from the real metrics that you need to be focusing on in order to generate business to business (B2B) sales - and how to refocus your attention.
    • The next steps for metrics tracking; why they become pointless if you don't use them to create clear plans of action - and how to do that in quick and simple ways.

    ** If you've enjoyed today's episode, please take the time to LEAVE A REVIEW ** I read every single one personally - and shout you out on the show too. Not sure how to leave a review? Check out our simple 'Leaving a Review Guide' here: http://bit.ly/howtoreviewmypodcast

    Resources mentioned in this episode:

    Join The C Suite ® now! We have just two spaces left to join in September. Make this your very best quarter of the year by clicking here to join: https://bit.ly/join-the-c-suite to grab your spot

    Converting Corporates Bundle: If you're looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You'll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle

    How to leave a review - http://bit.ly/howtoreviewmypodcast

    Book an exploratory chat with me! I'm offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you'd like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now: https://bit.ly/corporateexploratorysession

    Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

    More Jess!

    Like & Follow on Facebook: https://www.facebook.com/SellingToCorporate/

    Follow Me on Instagram: https://www.instagram.com/jess_lorimer/

    Follow Me on LinkedIn: http://linkedin.com/in/jesslorimer

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    33 min
  • STC020 What are the best broadcast platforms to generate corporate clients?

    If you've decided to spend time creating broadcast content for your business development, then you're probably wondering where the best place to put it is.

    After all, there's no point in spending time to create good broadcast business development content and then put it on the wrong platform!

    Today's episode is all about the best broadcast business development platforms, how to use them and key examples of my The C Suite® and Mastermind members using them well.

    In this episode we'll be exploring;

    • What broadcast platforms are best to use when selling to corporate organisations.
    • What results you can expect from creating good broadcast content
    • The three main broadcast business development platforms and examples of best practice content creation.

    We'll also be covering:

    1. A quick 'thank you' to our fabulous May Guest Expert for The C Suite® Rob Cutler for sharing his knowledge of the business development world and giving an incredible workshop to our C Suite® participants (05:31)
    2. Why there's not 'one way' to create broadcast business development content - and how it differs from the B2C world (08:14)
    3. How platforms change - and why 'Jack Sparrow' is our resident expert for helping us run our businesses (09:10)
    4. The best ways to make broadcast business development content work for us - and why it's not about expecting it to make the sales for you. (10.00)
    5. How we can use content to demonstrate our capabilities as an expert/ authority in our space - and why that makes us better business development executives for our own businesses. (12:59)
    6. Understanding your publishing schedule - and how to decide what you need to put out, when. (14:32)
    7. Understanding the difference between creating content and creating content that converts into leads and corporate clients. (15:58)
    8. Using your personality to define which of the three main broadcasting platforms will be best for you. (19:01)

    And remember, if you want to submit a question and have me answer it live on an episode, you can email it across to [email protected] .

    If I pick your question, I'll email you to let you know and answer it live on air!

    Key Resources Mentioned in this Episode:

    Join The C Suite ® now! We have just two spaces left to join in September. Make this your very best quarter of the year by clicking here to join: https://bit.ly/join-the-c-suite to grab your spot

    Converting Corporates Bundle: If you're looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You'll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle

    How to leave a review - http://bit.ly/howtoreviewmypodcast

    Book an exploratory chat with me! I'm offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you'd like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now: https://bit.ly/corporateexploratorysession

    Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

    Want to create your own podcast? Check out my Podcasting That Pays course here: https://podcastingthatpays.com/

    Make Content Creation Simple and Successful Podcast Episode: https://sellingtocorporates.libsyn.com/website/stc012-make-content-creation-simple-and-successful

    Individuals mentioned in this episode:

    Becky Strafford: https://www.linkedin.com/in/beckystrafford/

    Andy Storch: https://www.linkedin.com/in/andystorch/

    More Jess!

    Like & Follow on Facebook: https://www.facebook.com/SellingToCorporate/

    Follow Me on Instagram: https://www.instagram.com/jess_lorimer/

    Follow Me on LinkedIn: http://linkedin.com/in/jesslorimer

    Content Disclaimer

    The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

    Disclaimer: Some of these links are for products and services offered by the podcast creator.

    39 min
  • STC019 Why now is the right time to run virtual trainings for corporate companies

    Want to sell a virtual learning course to corporate organisations? Listen to this episode and discover why now is the perfect time to be selling virtual learning to corporate organisations and what you need to do to make sure corporate organisations want to buy from you.

    Find out how Coronavirus has made shifts in the corporate world and what it means for any training that you are providing and why it's not just just CPD and traditional training that firms are looking for now.

    I share tips to creating good virtual training and what you need to think about when you are creating your training.

    Plus why one size doesn't fit all and what you must make sure you do before you come up with a solution for a corporate organisation. And why being realistic about what can be achieved in your training sessions is key to managing expectations and upselling.

    I'm opening two places on my C Suite® programme for June - if you'd like to know more then please get in touch.

    Podcast shownotes

    About the diversity in my business and the C Suite programme (1:25)

    How Coronavirus has made shifts in the corporate world (5:39)

    About the C Suite® and what it can do for you moving forwards (8:01)

    How virtual training has evolved over the last few years (10:10)

    Why this is a great time to be selling virtual learning to corporates (13:54)

    Why you need to focus on the outcomes and transformations (17:13)

    What you need to think about when planning your virtual training offering (18:15)

    Why you need to demonstrate that you understand the challenges that people face (21:01)

    Why you need to consider pain points and transformations when planning virtual learning (22:50)

    Why it's easier to sell your learning if you understand the transformation (25:00)

    Why it's important to still have business development conversations (28:24)

    Why you need to be open to co-construct solutions with corporations (30:21)

    Why it's easier to upsell once you're onboard (32:40)

    Why you mustn't over promise with your training and it has to be achievable (34:07)

    Why you need to be able to measure the success of your training (36:37)

    Resources

    SLS 281 Smart leaders Sell podcast about the diversity in my business and programmehttps://smartleaderssell.com/sls281-why-good-customer-service-will-get-you-more-clients/

    STC 18 How to price your services like a pro

    https://selltocorporates.com/episode-18-how-to-price-your-services-like-a-pro/

    STC 14 How to stop Coronavirus from killing your corporate revenue stream

    https://selltocorporates.com/episode-14-how-to-stop-coronavirus-killing-your-corporate-revenue-stream/

    STC 11 Offer types that give the best client experience and add profit

    https://selltocorporates.com/episode-11-offer-types-that-give-the-best-client-experience-and-add-profit/

    STC 01 Business Development

    https://selltocorporates.com/stc001-business-development/

    Top 5 Business Development Questions

    http://bit.ly/TOP5BDQ

    Book Your Free Corporate Strategy Call

    https://jessicalorimer.as.me/Supersize-Your-Sales-Session

    Email Jess

    [email protected]

    Join the C Suite®

    http://bit.ly/The_C_Suite

    Selling To Corporate

    https://selltocorporates.com/

    Products and Courses

    https://smartleaderssell.com/products-and-courses/

    Join my free Facebook Group

    https://www.facebook.com/groups/sellingtocorporate/

    More Jess!

    Facebook http://www.facebook.com/JessicaLorimerSuccessCoach/

    LinkedIn http://www.linkedin.com/in/jesslorimer

    Instagram https://www.instagram.com/jess_lorimer/

    Click here if you would like to listen to my recent TEDx talk.

    39 min
  • STC018 How to price your services like a pro when working with corporations

    Ever struggled to price your services? Especially when you are selling to corporate organisations? Worried that you've quoted too much or even worse too little? Love to know how to nail your pricing?

    If you've ever got stuck or dreaded THAT Business Development conversation with a stakeholder where you have to talk moolah then this is a must-listen episode of the Selling to Corporate podcast.

    I'm sharing gold in this episode I tell you how you can price your services like a pro. I explain how to approach the prep work and why your pricing and solutions MUST come after your Business Development calls.

    I share the exact process you need to go through and key considerations you must make when you're pricing your services.

    Find out when it's appropriate to discount and what you need to consider when you're justifying the price that you're proposing. And why the transformation that you are offering a corporate organisation is key.

    I explain how to have a conversation about budget and what to say when they won't give you a figure. I explain how you can read between the lines and how to follow up if you don't get the answer you were looking for. And why you must be transparent and have that conversation about budget rather than sweeping it under the carpet.

    Plus why your pricing SHOULD make you feel uncomfortable.

    If you'd like to have my eyes on your packages, proposals and help to create emails and find out how to hold Business Development calls that convert - then join The C Suite® now.

    Podcast show notesAbout this podcast episode (2:05)

    Benefits of joining the C Suite® (3:36)

    Why you need to have your BD conversations before pricing your solution (4:21)

    Why you shouldn't price before mapping out your market (5:55)

    Why you need to have several BD calls before you know what to offer (6:15)

    Why you need to understand the problem before you offer a solution (7:08)

    Why you need to know where you sit in the market (08:45)

    Why you must have a transparent conversation about the budget (09:53)

    How to talk about budgets and what to say if the stakeholder is a bit vague (11:02)

    Why you should never undercharge/discount on a first-time basis (13:26)

    Why it's normal to worry about under or overcharging (16:33)

    Why you have to be confident when pricing your services (17:15)

    Why you mustn't forget the transformation that you're offering when pricing (17:53)

    Key considerations to make about your transformation before you price (19:14)

    Why corporates will take action and see results (19:50)

    Why your pricing should scare you a bit (21:19)

    Resources

    Sally Foley LewisSTC 17 Three simple ways to sell more effectively

    https://selltocorporates.com/episode-17-three-simple-ways-to-sell-more-effectively/

    STC 11 Offer types that give the best client experience and add profit

    https://selltocorporates.com/episode-11-offer-types-that-give-the-best-client-experience-and-add-profit/

    STC 10 Set the best foundations to sell to corporates

    https://selltocorporates.com/episode-10-set-the-best-foundations-to-sell-to-corporates/

    STC 05 Leveraging relationships

    https://selltocorporates.com/stc005-leveraging-relationships/

    STC 04 The art of follow-ups

    https://selltocorporates.com/stc004-the-art-of-follow-ups/

    STC 01 Business Development

    https://selltocorporates.com/stc001-business-development/

    Top 5 Business Development Questions

    http://bit.ly/TOP5BDQ

    Book Your Free Corporate Strategy Call

    https://jessicalorimer.as.me/Supersize-Your-Sales-Session

    Email Jess

    [email protected]

    Join the C Suite

    http://bit.ly/The_C_Suite

    Selling To Corporate

    https://selltocorporates.com/

    Products and Courses

    https://smartleaderssell.com/products-and-courses/

    Join my free Facebook Group

    https://www.facebook.com/groups/sellingtocorporate/

    More Jess!

    Facebook

    http://www.facebook.com/JessicaLorimerSuccessCoach/

    LinkedIn

    http://www.linkedin.com/in/jesslorimer

    Instagram

    https://www.instagram.com/jess_lorimer/

    Click here if you would like to listen to my recent TEDx talk.

    24 min
  • STC017 Three simple ways to sell more effectively to corporate companies

    Think there's just one way to sell to corporate organisations? Think again.

    Listen to this podcast episode and discover why there's more than one way to successfully sell to corporates and where you could be going wrong with your Business Development calls when you're selling.

    I share three simple ways to sell more effectively to corporate organisations.

    I explain how to ask permission to sell before you start your sales conversations and I give examples of how to do this effectively and how you could come across as an arrogant know it all without meaning to.

    Find out what you must never tell a corporate and how you can find their pain points and establish yourself as an expert at the same time.

    And why transparency is key when it comes to talking about next steps. Plus how to make a corporate want to work with you and how you can get an edge over your competition.

    As ever I love getting your feedback so If you enjoyed the episode don't forget to leave a review and I'll give you a shout out.

    Book your free Corporate Strategy Call - if you'd like eyes on your business I have three FREE calls a month if you'd like to have my brains on your corporate business plan where we can set actions and strategies together.

    Podcast Shownotes

    About the C Suite and how you can join (01:25)

    About this podcast episode (03:50)

    Why there are many different ways to sell to corporates (04:21)

    Why a good business development calls will give you the edge over your competition (05:29)

    Why you need to ask permission before you start a conversation (and how to do it) (07:40)

    Why you need to ask the right questions (to be seen as an expert) (11:07)

    How to share your expertise without being arrogant (11:59)

    How to make a corporate organisation want to work with you (14:01)

    Why you need to avoid making sweeping statements in broadcast content (15:34)

    Why you must avoid telling a corporate they have a problem (16:25)

    Questions that you need to ask a corporate to find out what their problem is (18:17)

    Why you mustn't be dismissive of what a corporate is doing (21:20)

    How to acknowledge what corporates are doing without being negative (23:05)

    Why you need to educate about the impact of the problem (24:07)

    Why you have to get used to having the sales conversation (24:30)

    Why transparency is really important (26:09)

    How to follow up about next steps at the end of a conversation (27:32)

    Resources

    STC 14 How to stop Coronavirus from killing your corporate revenue stream

    https://selltocorporates.com/episode-14-how-to-stop-coronavirus-killing-your-corporate-revenue-stream/

    STC 11 Offer types that give the best client experience and add profit

    https://selltocorporates.com/episode-11-offer-types-that-give-the-best-client-experience-and-add-profit/

    STC 10 Set the best foundations to sell to corporates

    https://selltocorporates.com/episode-10-set-the-best-foundations-to-sell-to-corporates/

    STC 05 Leveraging relationships

    https://selltocorporates.com/stc005-leveraging-relationships/

    STC 04 The art of follow-ups

    https://selltocorporates.com/stc004-the-art-of-follow-ups/

    STC 01 Business Development

    https://selltocorporates.com/stc001-business-development/

    Top 5 Business Development Questions

    http://bit.ly/TOP5BDQ

    Book Your Free Corporate Strategy Call

    https://jessicalorimer.as.me/Supersize-Your-Sales-Session

    Email Jess

    [email protected]

    Join the C Suite®

    http://bit.ly/The_C_Suite

    Selling To Corporate

    https://selltocorporates.com/

    Products and Courses

    https://smartleaderssell.com/products-and-courses/

    Join my free Facebook Group

    https://www.facebook.com/groups/sellingtocorporate/

    More Jess!

    Facebook http://www.facebook.com/JessicaLorimerSuccessCoach/

    LinkedIn http://www.linkedin.com/in/jesslorimer

    Instagram https://www.instagram.com/jess_lorimer/

    30 min
  • STC016 What do you really need to successfully sell to corporates?

    So what do you REALLY need to sell to corporates? If you think you need a website or a killer corporate CV to sell to corporates then take a listen to this podcast episode. I share my expertise about what you do and don't need to successfully sell to corporates. Some of the answers might surprise you.

    Find out why you don't need a fancy pants website or to have worked for a corporate in the past to sell to one now and why passion and specialism is MORE important than your past CV.

    I explain what you DO need to sell to corporates and what you DON'T and why you don't need to be on every single social media platform going.

    Plus the key things that you need to get right down to how you show up online. I give my insight into how you can demonstrate your expertise without being a boring know-it-all. And why you have to walk the talk.

    I share my tips on how to get LinkedIn to work for you and why you might not be getting the most out of your LinkedIn profile especially if you haven't got your audience right and how to fix it.

    Plus the ONE thing that you MUST be able to do if you are going to successfully sell to corporate organisations - and why it isn't all about saying yes!

    Hit that link and take a listen. If you enjoyed the episode don't forget to leave a review and I'll give you a shout out.

    Join the C Suite® here http://bit.ly/The_C_Suite

    Podcast shownotes

    Why you shouldn't worry about selling in the current climate (1:30)

    Why you don't need a website if you're selling to corporates (6:11)

    Benefits of using LinkedIn over a website to sell to corporates (9:03)

    Reasons you might want a website to sell to corporate (13:15)

    Why you need to decide on the purpose of having a website (14:30)

    Why you need to be careful about being a 'know it all expert' (16:27)

    Why you should demonstrate that you are a team player (19:02)

    Why LinkedIn is a great platform for demonstrating your expertise and how to use it (20:39)

    Why you must think about how you show up online (21:46)

    How to get engagement on LinkedIn and make your profile work for you (24:12)

    Why you need to curate your LinkedIn feed so you get more engagement (26:43)

    Why you don't need to be on every social media platform to sell to corporates (27:10)

    Why you don't need to have worked for a corporate to sell to one (29:06)

    How to demonstrate that you are an expert in your field and why you must (30:42)

    Why drive and motivation are so important if you are selling to corporates (34:44)

    Why you need a solid business development for your business (39:28)

    Why you have to be able to deliver and why you mustn't just say yes (41:46)

    Resources

    STC 14 How to stop Coronavirus from killing your corporate revenue stream

    https://selltocorporates.com/episode-14-how-to-stop-coronavirus-killing-your-corporate-revenue-stream/

    STC 11 Offer types that give the best client experience and add profit

    https://selltocorporates.com/episode-11-offer-types-that-give-the-best-client-experience-and-add-profit/

    STC 10 Set the best foundations to sell to corporates

    https://selltocorporates.com/episode-10-set-the-best-foundations-to-sell-to-corporates/

    STC 05 Leveraging relationships

    https://selltocorporates.com/stc005-leveraging-relationships/

    STC 04 The art of follow-ups

    https://selltocorporates.com/stc004-the-art-of-follow-ups/

    STC 01 Business development

    https://selltocorporates.com/stc001-business-development/

    Top 5 Business Development Questions

    http://bit.ly/TOP5BDQ

    Book Your Free Corporate Strategy Call

    https://jessicalorimer.as.me/Supersize-Your-Sales-Session

    Email Jess

    [email protected]

    Join the C Suite®

    http://bit.ly/The_C_Suite

    Selling To Corporate

    https://selltocorporates.com/

    Products and Courses

    https://smartleaderssell.com/products-and-courses/

    Join my free Facebook Group

    https://www.facebook.com/groups/sellingtocorporate/

    More Jess!

    Facebook http://www.facebook.com/JessicaLorimerSuccessCoach/

    LinkedIn http://www.linkedin.com/in/jesslorimer

    Instagram https://www.instagram.com/jess_lorimer/

    Click here if you would like to listen to my recent TEDx talk.

    44 min

About Selling To Corporate

From the publisher's feed

There has never been a better time to sell high quality services to corporate organisations. In a time when the corporate world are spending over a trillion dollars per year on external vendors and…

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