You’ve heard me talk about four different types of buyers for your services.

(If not, go listen to episodes 4, 32 and 54 after this one.)

Selling to different kinds of buyers takes skill.

But also takes knowledge to get started and practice to get good.

Over the next couple months I’m going to do a deep dive on each buyer type:

Relaters

Analyzers

Bosses

Dreamers

I’ll share a few insights on

- How do you identify them from other buyer types?

- What do they want most from you?

- How can you tweak the buyer’s journey to make it easier for them to book your services - no matter what services you offer?

Today, we start with Relaters.

These buyers filter the world through their relationships with others. In this episode I’ll show you how to help Relaters buy you, not your product or service.