People don’t want information, they want transformation.

And the best way to do that is to share a story with a beginning, middle and end that follows a narrative arc. It hooks them, draws them in even more, and then builds desire to learn the outcome.

In today’s attention economy, stories are a very successful way to communicate with potential customers. To market and sell your services.

In this episode, I’ll share:

• 3 key elements of a great story

• 6 ways you can implement stories in your own marketing and sales material

• 2 things you can do today to start telling stories your clients and professional network actually want to hear