<p>In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.</p>

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics

Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. 

The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)

Business

Marketing

Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)

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Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics

Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics

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