Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more.

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No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. 

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Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.

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Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin Update, experiments in the local search results, and much more, including a question from our community.

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Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results, AMP for e-commerce, a few questions from our community, and much more.

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Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form - restricted results without a campaign. Also, Google My Business updates its analytics, AMP works its way into organic results, and a local SEO survey outlines a clear paradox in the assumptions of SMBs.

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John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas.

John and Ross discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas. 

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John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas. 

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John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study.

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