Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another listener, and more.

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Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy of the news, along with similar discussions around hidden content. They also discuss the latest on Google’s Possum Update, the “200” ranking factors, and an SEO Firm that was slapped hard by Google.

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Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 community.

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Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more.

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No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. 

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Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.

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Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin Update, experiments in the local search results, and much more, including a question from our community.

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Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results, AMP for e-commerce, a few questions from our community, and much more.

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Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form - restricted results without a campaign. Also, Google My Business updates its analytics, AMP works its way into organic results, and a local SEO survey outlines a clear paradox in the assumptions of SMBs.

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John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas.