The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave

 

 

 

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Google Drops Google+ Images and Circle counts from standard SERP listings;  John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study  plus a listener question on the risk of duplicate content.

 

 

 
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Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.

Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent.

Google Algorithm Changes for Fixing Spam
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Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.
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What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate. They discuss how certain fields like social media, PR, webdesign and even linkbuilding arenot SEO thought might individually affect SEO in some way.
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WTF, rel=dofollow links? Red Flags for Google?  SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available in WMT.

 
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Ross takes us some steps onHow to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables fromchoosinga photo from another persons collection in an article to generating social love from themtochallenginganarticle written by an authority in your industry with your own strong and valid opinion.

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From  Getting clients to know their sites: perform an audit and having them  Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not
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Ethics and Google;Contracts with Vendors; Trying to sneak in Links asJohn recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus,Click thru test .... Impacting Rankings in the short term in a matter of hours.

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Matt Cutts Lobbying To Reward Secure Sites With Better Rankings;Google: 410s Are Immediate and 404s Are Delayed For 24 Hours;Google secures keyword referral data for PPC outside of AdWords;Paid Platforms will still work;Google Glass is now Kosher for Passover

 

 
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