If you're starting from zero, this is the episode for you.

Launching a new brand today can feel like a uphill battle. Especially in markets like insurance, personal finance or SaaS — how do you compete in a crowded market? Directors Caroline Gilbert and Alex Heinz chat through their SEO and content recommendations for startups and SMBs to get started on the right foot.

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Show Notes:

00:38: How to evaluate keywords (and find them) when just starting out

4:07: Finding lower competition terms

5:13: Why passive link building is even more important for lower authority sites

7:06: When buyer personas ≠ linkable audience

8:03: Understanding authority and credibility when link building

10:00: Building out a "hero asset" to carry your content strategy

11:51: How to balance a blog design that scales

Show Links:

Follow Alex on Twitter

Follow Caroline on LinkedIn

Produced by Cara Brown

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