A look at the history of SEO. When we understand why SEO has changed the way it has, we understand how it may change in the future; when we understand how it will change in the future, we can futureproof our SEO efforts (this is why our clients have been at the top of the search engines for years). And, we'll talk again about how the disavow tool doesn't really do anything, and share a bit about AI, too!