There’s this terrible myth out there that SEO doesn’t matter as much as it did, say, 5-10 years ago. Or even last year.

The SEO-is-irrelevant idea is especially widespread in the luxury space - which is a crying shame for all those wedding pros who’ve put ALL your eggs into the referral basket.

Yes, referrals are important, even essential, when you get to luxury. However, you can’t NOT have key SEO elements on your search engine results page.

Think about it from the couples’ perspective: They get a throaty endorsement from a past client who hired you, or maybe their planner adds your name to the short list.

The couple still has to look you up to learn more. And where do they go? Google.

Yes, contrary to popular belief, wealthy people ALSO use Google. There’s not a secret search engine for the affluent.

So if you’re in luxury or not, you must get SEO right.

That’s why I brought on my favorite SEO guru in the wedding industry, Sara Dunn, to talk all things SEO for 2024.

In this episode, you’ll learn:

- Top three mistakes people make with their SEO

- What areas you can probably DIY - and what ones are best left to the pros

- When to hire your SEO expert when you’re considering doing or refreshing your site