• 00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant
• 1:42: Brodie’s best strategies for expanding SEO Internationally
• 3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?
• 5:37: Why automatic redirection isn’t a good idea
• 7:30: Expanding domains is a long-term game, link signals
• 9:54: Advice for sites that aren’t well-established
• 11:50: Is a link building strategy necessary?
• 17:05: The highest value links globally
• 20:27: What was the effect on Google Penguin in Australia?
• 26:00: Brodie’s SEO consulting playbook
• 33:45: Are audits necessary? Why choosing the right client matters
• 41:56: Tips for new SEO consultants

• Learn more about Brodie Clark
• Follow Brodie on Twitter
• Follow Ross on Twitter
• Send us an email

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