Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. 

In this episode, we discuss: 

• How YouTube SEO requires time and a strategic plan 
• Why optimisation goes beyond just the videos 
• Optimising your OLD videos as well as your new ones
• Engagement and quality as keys to algorithm favorability 
• Leveraging new features and community engagement 

Dive in: 

[05:03] Optimise YouTube videos for higher ranking and visibility. 

[07:28] Maximise video discoverability through algorithm and tactics. 

[12:04] Understand audience, prioritize content, improve gradually. 

[13:35] Channel representation crucial for brand visibility and experience. 

[16:57] Test, change, adapt, and trust in marketing. 

[20:21] Improve old video content by editing it. 

[22:30] Adding clickable descriptions helps index video content. 

[26:43] Insider Tips from Louise! 

 

Find the notes here: https://keepopt.com/199 

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

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