Adding features to existing software often requires a great deal of hard work, but simplification can be an even more difficult process. Clate Mask is the CEO and Co-Founder of Keap, a CRM and sales and marketing automation platform focused on small business needs. On this episode, Clate speaks candidly about the company’s early days, which boasted a powerful but complex automation tool, and the challenges he and his team overcame in order to make the platform more accessible.

Tune in to learn:

• What Keap provides its customers (1:50)
• How Keap simplified its platform for small businesses (12:00)
• About “when/then automation” (23:55)
• Clate’s advice for aspiring entrepreneurs (25:40)

IT Visionaries is powered by Salesforce Platform and Dreamforce. Did you know all the very best Dreamforce sessions are available free on salesforce.com/plus? We recommend watching the Platform and MuleSoft keynote to get the down-low on doing more with less and increasing efficiencies with automation.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

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This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.

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