We all want to be successful. What does success look like for you? Is it lots of money? Recognition for your peers or industry experts? Ultra creative projects? Or maybe you’re like me, and you measure success by the number of vacation days you take rather than the number of clients you book for your business?

Whatever you have for goals, it’s important for them to be realistic. Every week, I talk with wedding pros who come to me for a path to success. You’d be surprised by how many set unrealistic expectations, and, of course, end up disappointed.

In today’s episode of Own Your Business, I’ll share:

- How hedonic adaptation plays a role in your goals

- What the 2022 boom did to our expectations

- How the next 6-18 months might look for inquiries

- What I learned on two recent experiences: Hiking 200 miles across England, and spending a day in a car with my ex-wife

Enjoy the show today. I feel like it’s already one of my favorites.

Also, if you’re interested in clarifying your own business goals, and setting up a strategy to reach them, check out our Shift Retreats. We’re actively accepting attendees for 8 or so more spots for both November and December. Check out last week’s episode with Romin Zandi to hear how it transformed not just his business, but also his life.

www.shiftbusinessretreat.com