From corporate social responsibility to ESG, an increasing number of for-profit organizations are pursuing positive social impact. But to “do well by doing good,” Jacob Harold (cofounder of Candid; former CEO of Guidestar) tells HBR IdeaCast host Curt Nickisch that you need a good strategy. Otherwise, things can go very wrong.

“We have a lot of work to do to figure out: what does it mean to do good in this moment?” Harold cautions.

Key topics include: business values, ethics, storytelling, social impact strategy, mathematical modeling, environmental, social, and corporate governance (ESG), innovation, and complex systems science.

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