You are your brand and if anyone knows the power of this truth, it’s Elle Ferguson, a woman of influence, entrepreneur, and the owner and Creative Director of Elle Effect.

Her CV includes high-profile collaborations including DIOR, REVOLVE, Bumble and Ouai, cover features in Cosmopolitan and beauty bible Gritty Pretty, and the Cosmopolitan Social Media Star of the Year (Fashion) award in 2017.

In this episode, we take a deep dive into the power of Elle’s journey, leaving her corporate role as Global Visual Merchandiser for Seafolly to launch her own international beauty brand, Elle Effect, which quickly achieved cult status amongst beauty aficionados.

Elle has worked tirelessly to build her brand. As an early adopter of social media, Elle started blogging out of pure love for fashion and quickly took to Instagram to showcase her incredible outfits each day.

Now known for her golden glow and forward fashion, Elle takes being an influencer very seriously. To build a brand that people truly resonate with, it’s so important to learn from your audience. What are they interested in? What do they want? This is how Elle Effect grew so organically.

Elle shares her insights on social media engagement, and the valuable advice she was given by Eva Chen from Instagram HQ on how to effectively use the platform to present her brand and connect with her audience. We also talk about the importance of backing yourself, setting boundaries and anchoring your decisions to your values. 

Elle also shares how her more recent journey with fitness has been a huge inspiration for building her business with strength, determination and clarity.

Where to Find Elle:

Where to Find Tory:

See omnystudio.com/listener for privacy information.