If you have met Lee Cockerell in person, there is a good chance he handed you a bookmark. The bookmark is a promotion piece that includes information on all of his books.

The bookmark also includes Disney's Seven Service Guidelines. Lee explains the guidelines and the idea behind each one.

These guidelines can be used in any organization to create magic. You can also create specific guidelines for your organization. Applying these guidelines does not take technology or an investment in resources, it is about focusing on the basics.