Today I’m sitting down with one of my long-term clients and friends, Meg Mosher, a lifestyle family photographer out of New York who has been in business for over 10 years. We’re diving into her unexpected journey from engineering into photography, her early experiments with Google Ads, and her renewed passion for documentary family sessions.

In this episode, Meg shares how she transitioned from portraits to documentary, why backyard sessions became such a hit, and the lessons she learned about balancing lifestyle and documentary work in her business.

Find It Quickly

00:27 - Meet Meg

01:01 - Meg's Journey into Photography

02:35 - Early Challenges and Learning Experiences

04:48 - The Role of Google Ads in Meg's Business

07:34 - Transition to Documentary Photography

08:19 - Backyard Sessions: Capturing Childhood Memories

14:10 - Planning and Executing Documentary Sessions

18:25 - Overcoming Initial Fears in Family Photography

19:50 - The Joys and Challenges of Day-in-the-Life Sessions

24:04 - Balancing Lifestyle and Documentary Photography

26:52 - Marketing Strategies for Seasonal Sessions

32:03 - Building a Portfolio and Setting Prices

Connect with Meg

megmosher.com

instagram.com/megmosherphoto