In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the  University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to entrepreneurship, the challenges she faced, and the strategies she employed to achieve success. Erica also touches on the importance of customer reviews, organic content, and social media marketing in growing her business. Additionally, she shares her personal growth, shedding light on how she overcame emotional and business hurdles with faith and perseverance.

 

" I want to inspire that person to know that just because you came from a certain place and you were raised a certain way and you were treated a certain way, doesn't mean that you have to live that life. It doesn't mean you have to get stuck in the poverty loop. You can. Break away and you can make changes and you can grow." – Erica Krupin

Topics Covered:

• Introduction of Erica Krupin and her business, Kroopin's Poopin Scoopin.
• Strategies for marketing and building a successful pooper scooping business.
• Transition from manual methods to using jobber software for business operations.
• Challenges and mistakes, such as overextending with office space.
• The importance of staying lean and reinvesting profits wisely.
• The role of social media and digital marketing in business growth.
• Personal journey and growth, including leaving an unfulfilling job.
• The significance of faith and being open about it.
• Upcoming public speaking engagement at Scoop Con.
• Advice for new business owners on starting and evolving their business.

Key Takeaways

 

• Entrepreneurial Journey and Challenges:

  Erica shares her experience of building a six-figure business, including initial struggles, scaling up, making financial mistakes, and learning to focus on core services for better efficiency.

• Marketing and Branding Strategies:

  Discussion on effective marketing strategies ranging from organic social media content, Google and Facebook ads, using community-specific tactics like business cards in vet clinics, and maintaining consistent branding.

• Personal Growth and Spiritual Journey:

  Erica's transition from a hospital job to entrepreneurship, overcoming personal challenges, including addiction, and the role of faith and spirituality in her journey towards personal and business growth.

Connect with Erica

Youtube: https://www.youtube.com/channel/UCvDcw9Kf62FDkBRp2mYDTSg Instagram: https://www.instagram.com/erica_krupin/ LinkedIn: https://www.linkedin.com/in/erica-krupin-605756172/

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

 

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways

LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP

The Untrapped Alliance: https://www.keithkalfas.com/alliance