Own Your Business

Shift Your Expectations for 2025


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The measure of your unhappiness is the distance between where you are and where you want to be.

For many right now, that’s a big gap.

You should work smarter and harder to close the gap - but don’t fixate on how far you’ve got to go. 

When times get tough, it’s more motivating to look at how far you’ve come.

At my family for Thanksgiving, we did that cheesy thing where you hold hands and say what you’re most grateful for.

2024 was a hard year for many in the industry. It’s easy to look at what you don’t have on the books, instead of what you do have that will help feed your business through lean times.

Today, I talk about overreaching, overambition, and its negative effect on not just the journey, but also the likelihood of making it to your destination. In business, and in life.

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Own Your BusinessBy Sam Jacobson with Ideaction

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