July 22, 2025

🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store

18 minutes

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse."

Key Take-aways

The top Shopify brands act like media companies that happen to sell products.

Nearly half of shoppers consume five pieces of content before they make a purchase.

Blogging is still a killer strategy for SEO and long-term growth but is criminally underused.

Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it.

Social media, newsletters, podcasts, and PR are all part of your publishing toolbox.

Sharing founder stories and behind-the-scenes content builds stronger customer connections.

Getting press isn’t just for big brands. One good article can change your brand’s trajectory.

Pick one content platform and commit to 30 days of consistent publishing.

Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority.

🫶 Please support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

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