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Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend
What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.
Key Take-aways:
📩 Welcome Emails Are Non-Negotiable
Set the tone early — a strong welcome series drives conversions and builds trust from day one.
🔄 Automations = Cheat Codes
37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.
📦 Post-Purchase = The Most Underused Goldmine
Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.
📊 Back-in-Stock Emails Convert Like Crazy
Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.
⚙️ Segment by Behavior
Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.
🎯 SMS Isn’t Just for Gen Z
Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.
🧪 A/B Test with Purpose
Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.
🔥 Support = Growth Strategy
Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Omnisend: https://www.omnisend.com
Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/
Jay Myers on LinkedIn: https://www.linkedin.com/in/jasonnmyers/
View all episodes
By Jay Myers
5
77 ratings
What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.
Key Take-aways:
📩 Welcome Emails Are Non-Negotiable
Set the tone early — a strong welcome series drives conversions and builds trust from day one.
🔄 Automations = Cheat Codes
37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.
📦 Post-Purchase = The Most Underused Goldmine
Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.
📊 Back-in-Stock Emails Convert Like Crazy
Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.
⚙️ Segment by Behavior
Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.
🎯 SMS Isn’t Just for Gen Z
Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.
🧪 A/B Test with Purpose
Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.
🔥 Support = Growth Strategy
Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Omnisend: https://www.omnisend.com
Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/
Jay Myers on LinkedIn: https://www.linkedin.com/in/jasonnmyers/
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