Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.

For more on Ceremonia and show notes click here. 

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.

To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleball

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. 

For more on Little Sesame and show notes click here. 

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes  donates a blanket to a local shelter for every blanket purchased.

Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0

Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

For more on Sackcloth & Ashes and for show notes: https://www.shopify.com/blog/sackcloth-and-ashes-social-impact

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.

For more on Elavi and show notes click here. 

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.

For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce

Subscribe to the Shopify Masters YouTube channel for video interviews.

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

Watch the full video interview on YouTube HERE. 

Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.

To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedback

Subscribe to the Shopify Masters YouTube channel for video episodes.

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing