P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.

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Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.

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Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.

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Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers.  Here's some of her tips for other small retailers.

For more about Salt & Sundry: https://www.shopify.com/blog/salt-and-sundry-retail

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Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.

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Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.

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Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.

For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise

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Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.

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Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping.

For more about Andrew Faris: https://www.shopify.com/blog/andrew-faris-pnl

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Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

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