Ray Reddy is a two-time mobile commerce entrepreneur, a Google veteran, and, now, the head of Shopify POS, the company's in-store platform. He says the future of retail is location-agnostic, where shoppers can easily move from online to brick-and-mortar without losing account details, order history, and shipping info.

That, he says, is the path of Shopify POS.

In this episode, he addresses Shopify's physical-store penetration, the needs of modern shoppers, backend complexities, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/shopify-pos-exec-on-future-of-retail

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com