You've likely been there. That moment when you look at your credit card statement and your heart sinks. Sometimes logic gives way to desire, and nothing's worse than realizing you overshopped on impulses. A lot.

It’s time to take a look at what happens in the moments *before* we impulse buy. On today's show: honing in our 5 shopping triggers so we can insert that crucial pause before buying.

Here's a preview:

[3:45] Advertisers shape our desires, and the credit industry makes these desires seem affordable. Yikes!

[9:30] Buyer, beware: when your mind becomes your own worst enemy. 

[15:00] The shopping trigger that's the most common and the most difficult to overcome

[23:00] Got parental guilt? Why you should stop buying stuff for your kids to compensate 

[29:00] Hankering to buy food when your kitchen is full? How to determine whether a physical trigger is colliding with an emotional one

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