Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads.

Find out more: https://theidosociety.com/

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Time Stamps:

00:10 - Introduction to Wedding Business Marketing

05:30 - The Evolution of Wedding Advertising

07:57 - Navigating Advertising Strategies in Uncertain Economic Times

18:33 - Understanding the Value of Advertising Spend

22:33 - Understanding Client Needs in Advertising

30:23 - Understanding TikTok as an Entertainment Platform

35:40 - The Rise of ChatGPT in Marketing

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