Physical therapy clinics are growing year over year… yet 70% of clinicians are thinking about leaving. What’s actually happening inside the profession?

Break down with us new rehab industry data, debate 15-minute visits vs. 60-minute sessions, unpack why insurance models create burnout, and explore whether PT clinics should offer outcome-based guarantees. We also dive into what business models will actually survive the next decade.

If you own a clinic or plan to, this one matters.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:52] – Market Reports & the Real PT Drop-Off Problem

[01:50] – Clinics Growing While Clinicians Want Out

[03:46] – Do 15-Minute Visits Actually Improve Outcomes?

[04:48] – The Hybrid: “Bougie” Eval + Efficient Follow-Ups

[06:38] – Filet Mignon vs Flank Steak: Let Patients Choose Care Levels

[08:44] – Why Utilization Management Still Exists (So Why the Friction?)

[10:47] – Insurance Incentives, Advocacy Limits & The Math Reality

[12:33] – Access for All vs Premium Care + APTA Expectations Debate

[16:55] – Menu Complaints & Know What You’re Buying in APTA

[19:32] – The 50% Guarantee Experiment (Pricing + Concept)

[20:16] – Jimmy’s Back Pain Case Study: Selling the Outcome

[21:59] – Handling Objections: Price Fear, Outcomes, and the Refund Offer

[24:29] – Why Guarantees Can Backfire

[26:10] – KPIs, Compliance Proof, and Who It’s For

[30:37] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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