Are free trials costing your studio more than they’re helping?

In this episode of Your Studio Podcast, Chantelle and Michelle unpack one of the most debated strategies in the studio industry: free trials. From retention challenges to marketing conversion and admin overwhelm, they explore why the traditional “free trial” model might actually be slowing your studio’s growth.

You’ll learn:

1. Why free trials can quietly damage retention, classroom culture, and student commitment
2. How direct-to-enrolment strategies often outperform trial-based marketing funnels
3. What to do instead if you want stronger conversions, less admin, and more committed students

If you’ve ever felt exhausted chasing trial students who never convert, this conversation will help you rethink your approach and build a more sustainable enrolment model.

✨ Ready to attract more committed students to your studio? Apply to work with us here: https://studioevolution.com/apply

💡 Join us in The Leap: https://studioevolution.com/leap

📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e2-should-studio-owners-offer-free-trials/

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Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio!
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