"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio

What can happen when you commit to a weekly podcast for six straight months? 

You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way.

We get real about the numbers: subscribers, downloads, YouTube stats, and more. Plus, we chat through the very real question—should newsletter writers even start a podcast? You’ll hear our honest take on the ROI (or lack thereof), and the surprising benefits that go beyond metrics.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• Reflecting on 6 months of consistent podcasting and what kept us going
• Why podcasting isn’t a fast-track to newsletter growth—and what it is great for
• The powerful trust-building impact of being in your audience’s ears
• Our top-performing content and what formats resonated most
• How YouTube fits into our podcast strategy and where Shorts fell flat
• Lessons from other creators like Jay Clouse, Lenny Rachitsky, and Aakash Gupta
• Easy ways for newsletter creators to test podcasting without going "all in"

LINKS MENTIONED

• Ask us a question or submit a topic idea: growthinreverse.com/questions
• The Pour Over podcast (on Spotify)
• Riverside.fm
• Matt Giovanisci (MoneyLab)
• Jay Clouse's YT Channel
• Lenny Reaches 1M Subscribers (past GIR episode)
• Lenny Podcast (YT Channel) 
• Check out the 30 Days of Growth FREE >>
• 30 Days of Growth Course Pre-launch
• Growth In Reverse PRO Community
• Want your newsletter roasted? Submit it here. 
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.