I bet you've heard some of these things:

“You don’t own your social media platforms!”

“Build a list of email subscribers!”

“You need a lead magnet to grow your list!”

“Email is the highest converting platform for sales!!!”

I have, because it seems that every online marketer out there says them!

And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email subscriber into a real, paying client, customer or student?!

Like, HOW DOES THAT EVEN HAPPEN, ONLINE MARKETING EXPERT?!

*Silence*

*Crickets chirping*

*Online marketing expert clears throat and exits room with vague excuse*

EVERYONE tells you that you need an email list.

But NO-ONE is talking about the journey from list to raving buyer, because there’s more to it than getting someone to download a free PDF.

And, if you want the REAL uncomfortable truth?!

A simple lead magnet ISN’T enough to turn someone into a customer — at least, by itself.

And THAT’S where the customer journey comes in.. which is exactly what we’re talking about in today’s episode!


Full show notes for this episode can be found at https://thecoursecartel.com/136

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