Siff Haider is the founder of Arrae, the wellness brand that turned bloating into a chic conversation starter. She and Rivki dive into the reality of building a business with your spouse and the "Elle Woods-ification" of wellness, proving you can care about deep health and cute packaging at the same time. They discuss Siff’s specific fitness routine (and why she lifts heavy), the long-term strategy behind their massive Target launch, and why she refuses to chase trends for quick cash. Siff shares the honest truth about delegation and why our obsession with "boundaries" might be ruining our sense of community.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Siff's IG: siffhaider | TikTok: siffhaider

00:00 Intro02:08 The Brand Origin Story07:33 Supplement Routine09:12 Building in Public12:29 Work-Life Balance16:31 Forming Habits19:32 Fitness Routine22:18 Scaling the Team25:41 The Art of Delegation27:17 Product Development29:44 Retail Strategy33:52 Brand Integrity40:24 Continuous Learning44:29 Entrepreneurial Mindset48:33 Defining Success