Vita Sidorkina is a former model turned wellness entrepreneur who built her career walking for Victoria's Secret before stepping away to become a mother. In this episode, she and Rivki talk about growing up in Russia with ambitious, loving parents who taught her resilience, losing her identity when modeling ended and she became a wife and mom simultaneously, and navigating postpartum depression while rebuilding from scratch. They also discuss why discipline beats motivation every time, the problem with fitness trends (from vegan to protein obsession), and how she created The Core—a wellness app built on personal struggles, not textbook theories—that launches with workouts, nutrition, and mindset coaching all in one place.

📌 Rivki's IG:@rivkirabinowitz | TikTok: @rivkirabinowitz📌 Vita's IG: @vitasidorkina | TikTok: @vitasidorkina

00:00 Intro

01:11 Growing Up in Russia

04:29 Raising Kids Without Spoiling Them

08:01 Modeling's Scars & Healing Journey

11:51 Losing Identity as a New Mom

13:17 High Achievement as Blessing & Curse

15:50 Feeling Like an Outsider in Modeling

18:11 Mom Guilt & Being Present

23:09 Fitness Philosophy & The Core App

27:09 Discipline Over Motivation

28:43 Strong Not Skinny (But Let's Be Real)

32:01 Simplified Strength Training

34:33 Consistency Over Intensity

39:17 Intuitive Eating Done Right

43:15 Friendship Shifts After 30

46:44 Miami Rapid Fire Guide

Stephanie Gottlieb is the woman behind some of the most recognizable fine jewelry in the world, building a luxury brand that bridges the gap between fine jewelry and everyday fashion. In this episode, she and Rivki talk about taking the intimidation out of fine jewelry purchases, the challenge of relinquishing creative control while building a team, and navigating the tension between being the face of your brand and wanting it to exist beyond you. They also discuss why staying true to your brand DNA is the only sustainable business strategy, the evolution from rainbow maximalist to letting jewelry take centre stage, and how the right people around you can unlock growth you didn't know was possible.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Stephanie's IG: stephaniegottlieb | TikTok: thestephaniegottlieb

00:00 Intro

01:09 Demystifying Fine Jewelry

05:10 Styling Tips & Building a Jewelry Wardrobe

10:34 Design Process & Building a Design Team

14:14 Bringing On a Brand President

18:12 Delegation & Creative Control

22:07 Authenticity in Business & Social Media

27:14 Being the Face of Your Brand

32:57 Content Strategy & Brand Evolution

35:17 Working With Influencers as a Brand Owner

41:12 Jewish Identity

45:59 Business Mistakes & Staying Authentic

52:04 Defining Success

Carly Weinstein is a content creator, influencer, and current social work student who built her platform around authenticity and personal growth. In this episode, she and Rivki talk about tearing her ACL as a competitive gymnast and the identity crisis that followed, navigating disordered eating and general anxiety disorder, and the pivotal moment at 28 when she realized influencing wasn't fulfilling her deeper calling to help people. They also discuss dating green flags, the pressure women face around relationship timelines, and why success isn't about money or fame—it's about feeling content and doing what you love.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz

📌 Carly's IG: carlyweinstein | carlyweinstein1

00:00 Intro

05:17 Identity Crisis

10:05 Copy Culture

13:31 Life Crisis at 28

16:30 Relationship Timelines

20:00 Self-Awareness Journey

24:49 Mental Health & Social Media

29:52 Dating Green Flags

34:02 Rapid Fire & Redefining Success

Cameron Oaks Rogers is a content creator and host who is redefining what it means to be an authentic mom online. In this episode, she and Rivki talk about her high-stress past in sales and trading at JP Morgan, how a car accident changed her career path, and why she views her ADHD as a superpower. They dive into the reality of "mom guilt," her experience with a psychedelic sound bath for generational healing, and why her household revolves around fun and play.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Cameron's IG: cameronoaksrogers

00:00 Intro

05:50 Ambition & "Mom Guilt"

11:00 Identity Beyond Motherhood

17:21 The Corporate Shift (J.P. Morgan)

20:53 The Catalyst for Leaving

26:09 Parenting Through Self-Work

28:21 Evolution: From "Cammy" to Cameron

31:07 Generational Healing Journey

35:47 The Importance of Fun and Play

Dianna Cohen is the founder of Crown Affair, a brand that turns hair care into a daily ritual. In this episode, she and Rivki talk about her journey through iconic start-ups like Away and Glossier before she launched her own brand universe. Dianna shares her advice on "responsible growth" and how tools like brain spotting therapy and leadership coaching helped her become a better founder. They also discuss the emotional power of hair, why time is the ultimate luxury, and the simple life hack that saved her from her own inbox.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Dianna's IG: diannacohen | TikTok: diannacohen

00:00 Intro03:53 The Idea and "Light Bulb" Moment05:45 Brand Building and Visual Identity07:22 Hair Rituals and the "No Makeup" Wardrobe14:04 Strategies for Responsible Growth17:11 Coaching, Therapy, and Nervous System Care23:25 Trusting Instincts over Pressure26:15 Product Formulation and Innovation33:31 Founder Resilience and Identity40:54 Efficiency Hacks and Defining Success

Liana Levi is the founder of Forma Pilates and she’s changing how we think about strength and fitness. In this episode, she and Rivki talk about the difference between Pilates and weightlifting and how to see real results. Liana shares how she built her company, why she keeps things exclusive, and the importance of having a strong work ethic. They also talk about how to handle burnout, why she values therapy, and the real talk behind being a business owner.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Liana's IG: lianalevi | Forma Pilates: formapilatesla

00:00 Intro03:43 Branding a Lifestyle08:31 The Method and Body Goals12:56 Pilates vs. Weightlifting19:05 Brand Integrity and Quality20:52 Training the Forma Way29:54 Dealing with Failure33:31 Scaling a Luxury Brand38:46 Therapy and Personal Growth

Abi Hoffman is a musician turned fashion creator who treats personal style like high art. She and Rivki dive into her fascinating pivot from singer to visual storyteller, discussing why she felt stifled in the music industry and found her true voice in vintage fashion. Abi breaks down her specific process for training her "visual eye" (including her Pinterest strategy) and explains why "childlike joy" is the ultimate fuel for creativity. They also chat about the anxiety of perfectionism, the romanticism of a handwritten to-do list, and her new venture into hosting dinner parties that prioritize deep connection over networking.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Abi's IG: abihoffman | TikTok: abihoffman

00:00 Intro01:31 From Country Singer to Fashion Creator06:17 Multidimensional Creativity08:00 Developing a "Visual Language"11:14 Practical Pinterest Tips12:05 The Emotional Side of Vintage16:45 Navigating Creative Pivots19:48 Ambition vs. Satisfaction22:18 Rediscovering "Childlike Joy"26:04 The Art of Hosting Dinner Parties30:12 Anxiety & Productivity Hacks31:43 Defining Success

Blake Evin Rayfield is an affiliate marketing powerhouse who turned her good taste into a serious business. She and Rivki sit down to talk about how influencers actually make money online.

Blake explains why she focuses on links instead of brand deals and shares her honest thoughts on ShopMy vs. LTK. They also chat about why she hates shopping in real life, her strict "no days off" routine, and the surprising reason "Equestrian Chic" is her top seller. Plus, they get into the great debate about wearing pajamas to the airport.

00:00 Intro03:52 Daily Content Routine06:45 Copycats & Originality08:14 Why Fashion Girls Hate Shopping12:42 Affiliate Marketing vs. Brand Deals15:01 The Ethics of Overconsumption17:32 ShopMy vs. LTK20:31 The Revolve Ambassador Strategy22:26 The "No Holidays" Reality25:24 Why Analytics Can Be Misleading28:20 Keeping Content Short & Punchy30:29 Sourcing Links Before Inspo32:21 The Pain of In-Store Try-Ons36:06 Airport Fashion & Pajamas38:59 The "Equestrian Chic" Hack40:07 Trends vs. Personal Style45:30 Stockholm Style Inspiration48:03 Redefining Success

Sara Walker (aka Styled Sara) is a fashion creator who has built a massive community by simplifying high-end style. She and Rivki dive into the complicated reality of finding your personal taste in a world obsessed with trends, discussing why terms like "effortless" and "timeless" can actually be condescending traps.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz

📌 Sara's IG: styledsara | TikTok: styledsara

00:00 Intro

05:12 The Intuitive Content Process

08:44 The "Effortless" and "Timeless" Debate

13:00 Navigating Bridal Fashion vs. Personal Style

16:42 The Psychology of Packing Last-Minute

24:32 Designing Brand Collaborations

27:44 Photo vs. Video Strategy

30:45 Career Longevity and Goals

35:19 Transitioning to Full-Time Creator

40:39 Fashion Hot Takes and Trends

44:50 Abundance Mindset in Networking

48:06 Life Hacks

Siff Haider is the founder of Arrae, the wellness brand that turned bloating into a chic conversation starter. She and Rivki dive into the reality of building a business with your spouse and the "Elle Woods-ification" of wellness, proving you can care about deep health and cute packaging at the same time. They discuss Siff’s specific fitness routine (and why she lifts heavy), the long-term strategy behind their massive Target launch, and why she refuses to chase trends for quick cash. Siff shares the honest truth about delegation and why our obsession with "boundaries" might be ruining our sense of community.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Siff's IG: siffhaider | TikTok: siffhaider

00:00 Intro02:08 The Brand Origin Story07:33 Supplement Routine09:12 Building in Public12:29 Work-Life Balance16:31 Forming Habits19:32 Fitness Routine22:18 Scaling the Team25:41 The Art of Delegation27:17 Product Development29:44 Retail Strategy33:52 Brand Integrity40:24 Continuous Learning44:29 Entrepreneurial Mindset48:33 Defining Success