Mike Beckham sees the benefits of competitive markets. Simple Modern, a company he co-founded in 2015, sells insulated drinkware, competing against Yeti and other large providers. He says markets are competitive because many consumers value those products.

"Capturing a small percentage of a competitive market can make you insanely successful," he stated.

Beckham shares his ecommerce journey in this episode, addressing Amazon, digital-first merchandising, physical-store sales, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qBV

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com