How do top mortgage producers simplify their tech and stand out in a noisy, AI-driven market?

In this episode of The Competitive Edge, Brian Covey is joined by Michael McAllister - founder, tech strategist, and a transformative voice in the mortgage CRM space. Together, they unpack how top producers are simplifying tech stacks, mastering high-performance habits, and leveraging AI tools like GoHighLevel to scale smarter, not louder. Michael shares powerful insights on team building, recruiting with real value, and how to cut through the noise in today's fast-moving mortgage world.

If you're a loan officer, team leader, or recruiting talent, this conversation is your tactical playbook for 2026 and beyond.